About Us
Neuhaus in the UK
For the first time Neuhaus chocolates bring you the finest Belgian chocolates and Belgian chocolate bars throughout the UK and Channel Islands. In order to ensure that our products reach you in optimum condition we guarantee that your chocolates are delivered the next working day. Alternatively, to sample these delicious luxury chocolates with specially selected coffees visit our newly opened Belgian chocolate shop called the Salon Chocolat Café, the first of its kind, in Putney, where you can choose from over 80 different varieties of Truffles, Pralines, Giandujas...
Neuhaus from then until now...
In 1857, a man stood on the platform of Neûchatel station about to embark on the Journey of his life. This man laid the foundations of a beautiful dream which would become a reality.
Come with us, back in time and experience Neuhaus from then until now...
Jean Neuhaus
The early days of Neuhaus
 1857: The ambitious Swiss, Jean Neuhaus, left his native city of Neûchatel and set himself up in the Belgian capital, Brussels. Later that same year, with his brother-in-law, a pharmacist, he opened his "first pharmaceutical confectioners" at 25-27 Galerie de la Reine, Europe's first covered shopping gallery. Jean Neuhaus made cough sweets, liquorice for stomach complaints and a bitter Belgian chocolate bar.
Galerie de la Reine
Neuhaus-Perrin 
In the interim, Jean's son Frédéric learnt the art of confectionery and joined his father's blossoming "confectioners" which was fast becoming famous across the city. Together, father and son devoted themselves to producing caramels, jellied fruits and vanilla chocolate. The pharmaceutical products gradually disappeared and the old pharmacy became the finest confectionery in Brussels. In 1895, the name of the business was changed to "Confiserie et Chocolaterie NEUHAUS-PERRIN".
Confiserie et Chocolaterie Neuhaus-Perrin
Praline N° 1
Following Frédéric's death in 1912, his son Jean Neuhaus Junior took over the reins of the burgeoning and extremely successful business. Because of this success, he was able to follow a more creative path.
After months of experimentation with a new technique which he had developed, Jean finally achieved his goal and created the world's first filled chocolate, which he named "Praline". His new invention brought about a revolution, and not only for his business!
The invention of the Ballotin
 The years following the First World War were highly successful ones for Jean Neuhaus and a short while later his wife, Louise Agostini, developed another remarkable innovation, the praline box or "ballotin". The precious handmade pralines could now nestle alongside one another in covered layers. The practical gold and green packaging with its embossed letter "N" has barely changed to the present day. Jean neglected to patent the "ballotin" and it has been the design favoured by all Belgian chocolate manufacturers ever since.
Neuhaus staff shown with the ballotin
Creativity
Jean ceaselessly sought out new methods and ways to apply his exacting quality standards to praline production. The choice of only the very finest of ingredients has always allowed high quality chocolates to be made. He was an indefatigable source of ideas for developing new pralines. His continual development of new and ever more expensive chocolates were the fruit of his remarkable creativity.
Word of this extraordinary chocolate maker eventually spread beyond Belgium's borders. Before long, the Belgian Royal Family could be counted amongst his satisfied customers of "Confiserie Neuhaus-Perrin".
Neuhaus Staff working
A royal visit
An early event of note was the visit to the shop by the young Prince Leopold and the Prince of Wales, at the end of the war in 1918. They called in to try "a new praline that everyone is talking about these days". Apparently Prince Leopold wasn't the only royal with a sweet tooth. After the Royal Festival in 2000, His Majesty King Albert II bestowed upon Neuhaus the title of Accredited Supplier to the Belgian Crown.
Innumerable inventions...
In 1923, Adelson de Grave, Jean and Louise's son-in-law, was initiated into the secrets of the business and the manufacture of pralines. His ambition and creations brought further distinction to the NEUHAUS name. We have his and his son Pierre's unwavering dedication to thank for numerous confections, such as the handmade specialities "Caprice" and "Tentation", as well as the opening of many other Neuhaus salons outside Brussels.
The Neuhaus brand
In 1978, the Neuhaus Company was taken over by brothers Jean-Jacques and Claude Poncelet. Their objective was clear. They wanted to make Neuhaus a world famous brand with which they could capture the international market. Even more Neuhaus shops were opened in the United States, Canada, Japan, Colombia and Guadeloupe, as well as in most European capital cities.
The absolute leader
Since 1991, Neuhaus has been the absolute market leader in the luxury praline sector in Belgium and Luxembourg, and has retained this enviable position by further developing its home market. Thanks to a well-defined marketing strategy and an international network of nearly 2,000 sales outlets, more than 2,400 tons of Neuhaus products are sold annually in 50 countries.
Matchless quality
Investment in modern technology has undoubtedly contributed to this success, but the traditional production methods are just as important. Even today, more than one-third of the pralines that Neuhaus sells are still made individually, by hand. It is an extremely costly affair and this is virtually the only company where it is still done, but therein lies the faultless and matchless quality of Neuhaus products.
A sweet future...
What now? Following the launch of its latest creations, Neuhaus continues to innovate in other areas such as recently opening its first Neuhaus Café Belgian chocolate shop in London. The place where Neuhaus Café Chocolat invites you to relax with your favourite pralines and a cup of coffee, or discover new taste combinations. Look, smell, taste and enjoy a supremely indulgent moment with any of our hand made Belgian chocolates or Belgian chocolate bars.
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